Web Hosting Getting Started Guide 152
What can you learn from your reports? Your Page
Views report will show you how many times your
web page was viewed, and by how many unique
users. From your Referrer report, you can learn
from which sites and search engines your visitors
came. Your Visitor Profile report displays
information about the technical capabilities and
settings of your visitors computers.
By comparing your reports and following trends in your site activity, you can learn more
about the effectiveness of your pages and marketing efforts. For example, you might check to
see if a recent promotion or change to your site coincided with a spike up or down in
your site traffic. Find out which of your actions led to the most positive results, then use that
information as you plan future campaigns or redesigns. Similarly, look for trends in your
Referrer report, such as a sudden rise in traffic from a particular web site or search engine;
you can use this information to bring the same success to other pages. Data from your Visitor
Profile report may inform your future design decisions.
8. Market Offline
Marketing your web site through search engines and emails is helpful, but don t forget about
traditional tools like word of mouth referrals and offline advertisements. Tell your friends and
colleagues about your web site and include your web address on your brochures, press
releases, flyers, letterhead, product packaging, and business cards. Think about your target
audience and tailor your marketing efforts to their needs.
The best tactic for attracting visitors to your site is to stay vigilant. Include your web address
in all of your online, offline, and verbal communications, and keep at it! Creating a compelling
web site and updating your content regularly will keep your visitors coming back and make
them more likely to refer their friends. The more attention you can give to your web site, the
more successful it will be.
Stay alert for new ideas and trends, and use Yahoo! s tools to enhance your web pages
then review your site s performance. And don t forget to work on an offline marketing
strategy! Take advantage of every tool at your disposal, and experiment to find out what
What s the difference between a search engine and a directory?
Copyright 2006 Yahoo! Inc. All rights reserved.