Web Hosting Getting Started Guide 153
A search engine, such as Google, is an online tool that helps users of the World Wide Web find
the sites and information they re looking for. Most search engines use automated programs
(sometimes called spiders) to look for relevant information based on keywords entered by the
user, and search not only web sites content but also their web addresses, number of pages,
and links. Search engines are one of the top ways users can find your web site or online
A search directory, such as Yahoo! Directory, is a catalog of web sites organized by category
to allow users to easily browse for the information they need. Unlike search engines, which
locate and display relevant information based on a defined formula using an automated
software program, search directories are organized by real people who discover new sites and
relevant information by exploring the Web themselves and reviewing email submissions. A
successful submission to a search directory can help bring traffic to your web site.
What kinds of promotional tools does Yahoo! offer?
Yahoo! offers a variety of promotional tools that can help you bring traffic to your site and
attract customers. As a Yahoo! Small Business customer, you re entitled to discounts on many
of these services. For more information about any of these tools, and to sign up, visit the
Promote tab of your Web Hosting Control Panel.
Online Shopping Destinations
If you re selling products and services on your web site, you ll want to consider including your
business in online shopping portals such as Yahoo! Product Submit, Shopzilla (formerly called
BizRate.com), and Shopping.com. Yahoo! Product Submit helps you list your products in
Yahoo! Shopping, one of the most popular shopping destinations on the Web. Using the links
on the Promote tab, you can also place your site on Shopping.com, the Internet s fourth
largest shopping site, which allows buyers to compare and buy all kinds of products; and
Shopzilla, a shopping search engine that helps customers to find exactly the products they
want. Each of these services charges you using a pay per click system, which means you ll
pay only when potential customers click links to visit your site or product listing.
Directory Listings and Ads
Use these services to create enhanced listings in two of the Web s busiest directories. Yahoo!
Directory Submit will help you speed your submission to our Yahoo! Directory, one of the
most used directories on the Web, which lists only sites evaluated and approved by our
editors. If your site has already been accepted for inclusion in Yahoo! Directory, you can
create additional enhanced listings to elevate your site s visibility using Yahoo! Sponsor
Listings. Similarly, you might sign up for a Yahoo! Local Enhanced Listing or a sponsored
listing in Yahoo! Yellow Pages to ensure that potential customers can find your physical
business as well as your site.
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