Web Hosting Getting Started Guide 153 
A search engine, such as Google, is an online tool that helps users of the World Wide Web find 
the sites and information they re looking for. Most search engines use automated programs 
(sometimes called spiders) to look for relevant information based on keywords entered by the 
user, and search not only web sites  content but also their web addresses, number of pages, 
and links. Search engines are one of the top ways users can find your web site or online 
A search directory, such as Yahoo! Directory, is a catalog of web sites organized by category 
to allow users to easily browse for the information they need. Unlike search engines, which 
locate and display relevant information based on a defined formula using an automated 
software program, search directories are organized by real people who discover new sites and 
relevant information by exploring the Web themselves and reviewing email submissions. A 
successful submission to a search directory can help bring traffic to your web site. 
What kinds of promotional tools does Yahoo! offer? 
Yahoo! offers a variety of promotional tools that can help you bring traffic to your site and 
attract customers. As a Yahoo! Small Business customer, you re entitled to discounts on many 
of these services. For more information about any of these tools, and to sign up, visit the 
Promote tab of your Web Hosting Control Panel. 
Online Shopping Destinations 
If you re selling products and services on your web site, you ll want to consider including your 
business in online shopping portals such as Yahoo! Product Submit, Shopzilla (formerly called 
BizRate.com), and Shopping.com. Yahoo! Product Submit helps you list your products in 
Yahoo! Shopping, one of the most popular shopping destinations on the Web. Using the links 
on the Promote tab, you can also place your site on Shopping.com, the Internet s fourth 
largest shopping site, which allows buyers to compare and buy all kinds of products; and 
Shopzilla, a shopping search engine that helps customers to find exactly the products they 
want. Each of these services charges you using a pay per click system, which means you ll 
pay only when potential customers click links to visit your site or product listing. 
Directory Listings and Ads 
Use these services to create enhanced listings in two of the Web s busiest directories. Yahoo! 
Directory Submit will help you speed your submission to our Yahoo! Directory, one of the 
most used directories on the Web, which lists only sites evaluated and approved by our 
editors. If your site has already been accepted for inclusion in Yahoo! Directory, you can 
create additional enhanced listings to elevate your site s visibility using Yahoo! Sponsor 
Listings. Similarly, you might sign up for a Yahoo! Local Enhanced Listing or a sponsored 
listing in Yahoo! Yellow Pages to ensure that potential customers can find your physical 
business as well as your site. 
Copyright   2006 Yahoo! Inc. All rights reserved. 



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