Web Hosting Getting Started Guide 154
Search Engine Submission Services
Getting your site listed prominently in search engine results is a science no tool can master,
but these tools can help you increase your success by placing your site and helping you track
results. Yahoo! Search Submit Express submits your site to the Yahoo! search index and helps
you optimize your content to elevate your site s placement in Yahoo! search results.
Submitnet offers customized submission to major search engines as well as tools that can
help you analyze and adjust your site to improve your site s placement in search engine
results. Yahoo! Local Sponsored Search helps you target local customers by placing your
business in geographically relevant results on major search engines.
You can pay to raise the prominence of your site s placement in search engine search results
using "pay for placement" tools. Yahoo! Sponsored Search lists your site prominently with
sponsored results listings in a number of different search engines at once, increasing your
rate of investment. With Google AdWords , you select keywords and create ads to help
Google match your site with potential buyers in its search results.
Direct Marketing and Online Ad Tracking
Many web sites achieve success with email marketing campaigns, which can be used to bring
current customers back to your site and attract new traffic with targeted marketing
messages. InfoUSA can provide important research and relevant databases and mailing lists
that you can use to organize your own email campaign. Got s Campaigner will help you
create and send permission based email campaigns and track your rate of return.
If you re submitting your site to search engines, you ll want to know if the keywords you
chose are attracting the traffic you want. KeywordMax can help you determine whether your
keywords are performing, develop new keywords, and track your success in search engine
Which promotional tools can help me get listed in search engines?
While there s no guarantee that any tool can place your site exactly where you want it to
appear in search engine results, two of your Yahoo! promotional tools might help.
Yahoo! Search Submit Express gathers high quality content from across the Web for inclusion
in the Yahoo! Search Technology index. After your pages are reviewed, relevant content will
be included in targeted search results that can help drive traffic to your site.
Submitnet can help you optimize your site for search engine analysis and manage customized
monthly submissions of your site to the most popular search engines.
Learn more about both tools by clicking the Yahoo! Search Submit Express and Submitnet
links on the Promote tab of your Web Hosting Control Panel.
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