Web Hosting Getting Started Guide 154 
Search Engine Submission Services 
Getting your site listed prominently in search engine results is a science no tool can master, 
but these tools can help you increase your success by placing your site and helping you track 
results. Yahoo! Search Submit Express submits your site to the Yahoo! search index and helps 
you optimize your content to elevate your site s placement in Yahoo! search results. 
Submitnet offers customized submission to major search engines as well as tools that can 
help you analyze and adjust your site to improve your site s placement in search engine 
results. Yahoo! Local Sponsored Search helps you target local customers by placing your 
business in geographically relevant results on major search engines. 
You can pay to raise the prominence of your site s placement in search engine search results 
using "pay for placement" tools. Yahoo! Sponsored Search lists your site prominently with 
sponsored results listings in a number of different search engines at once, increasing your 
rate of investment. With Google AdWords , you select keywords and create ads to help 
Google match your site with potential buyers in its search results. 
Direct Marketing and Online Ad Tracking 
Many web sites achieve success with email marketing campaigns, which can be used to bring 
current customers back to your site and attract new traffic with targeted marketing 
messages. InfoUSA can provide important research and relevant databases and mailing lists 
that you can use to organize your own email campaign. Got s Campaigner  will help you 
create and send permission based email campaigns and track your rate of return. 
If you re submitting your site to search engines, you ll want to know if the keywords you 
chose are attracting the traffic you want. KeywordMax  can help you determine whether your 
keywords are performing, develop new keywords, and track your success in search engine 
Which promotional tools can help me get listed in search engines? 
While there s no guarantee that any tool can place your site exactly where you want it to 
appear in search engine results, two of your Yahoo! promotional tools might help. 
Yahoo! Search Submit Express gathers high quality content from across the Web for inclusion 
in the Yahoo! Search Technology index. After your pages are reviewed, relevant content will 
be included in targeted search results that can help drive traffic to your site. 
Submitnet can help you optimize your site for search engine analysis and manage customized 
monthly submissions of your site to the most popular search engines. 
Learn more about both tools by clicking the Yahoo! Search Submit Express and Submitnet 
links on the Promote tab of your Web Hosting Control Panel. 
Copyright   2006 Yahoo! Inc. All rights reserved. 



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