Web Hosting Getting Started Guide 157 
Yahoo! Merchant Solutions gives you the power to develop a sophisticated online store using 
tools and services that best match your unique business needs and personal level of site 
building expertise. From novice to advanced programmer, Yahoo! Merchant Solutions offers 
extensive control over the design and management of your site. Plus, Yahoo! Merchant 
Solutions includes all the functions and tools you need to manage customer transactions, 
analyze your store's performance, launch sophisticated marketing campaigns, and customize 
your checkout pages. 
Your Merchant Solutions account benefits from Yahoo! s robust server architecture and 
infrastructure. Our platform is well known for speed and dependability   even during seasonal 
busy times, when it's essential for every page to load quickly for your customers. 
The Order Form pages on your Merchant Solutions site are served through a secure HTTPS 
connection using industry standard 128 bit SSL v2/v3 encryption. Yahoo! encrypts credit card 
information three times: 
When a shopper enters their credit card number in the web browser 
When it is sent to our servers 
When it is sent from our servers to you 
As your Store grows, your Merchant Solutions account can scale to accommodate your 
success. You can add thousands of products with no extra hosting or insertion charges. Use 
the built in "Track Links" tool (available to Standard and Professional accounts) to manage 
traffic and sales from thousands of affiliate links or from cost per click marketing programs 
such as Yahoo! Shopping. Add Web Hosting storage space, Business Mail accounts, and new 
domains easily through the Manage My Services page.  
It s easy to upgrade to Yahoo! Merchant Solutions anytime. From the Manage tab of your Web 
Hosting Control Panel, click the "Upgrade service" link, then the "Merchant Solutions plans" 
link near the top of the page. You ll be able to compare your current plan with the three 
Merchant Solutions options. 
Merchant Professional 
Customizable solution 
Seamless integration with business systems 
Low total cost of ownership 
Web Hosting Professional plan and design tools 
Copyright   2006 Yahoo! Inc. All rights reserved. 



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