A
BSTRACT
While it is now possible to buy almost anything from the Internet, the fact remains that 
most people would sooner buy a car or a computer from a real bricks and mortar shop, 
where  they  can  physically  see  what  they  are  about  to  buy.  Similarly,  selection  of  a 
plumber, electrician or GP is generally made on the basis of proximity and availability. 
Business  directories  such  as the myriad of Yellow/Golden Pages companies around the 
world  are  still  popular  in  book  form.  Websites  such  as 
www.goldenpages.ie
, 
www.yell.co.uk
  and 
www.gelbeseiten.de
  have,  however,  also  become  increasingly 
popular  in  recent  years,  offering  as  they  do  many  functional  enhancements  over  their 
respective paper equivalents.  
The aim of this project is to further enhance the functionality of such a website, giving 
the user access to a much richer store of information not only about the businesses, but 
precise details of the products and services that they offer. Such a service should bridge 
the  gap  between  geographically  oriented  business  directories  and  the  huge  online 
marketplaces such as ebay.com. It will allow users to compare and contrast the products 
and  services  offered  by  all  of  the  vendors  in  a  specific  geographical  area  or,  to  put  it 
another way, one will be able to find the computer shop selling the cheapest Dell laptops 
in the Fermoy, Co. Cork area. 
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