A single page with, say, sixty names will load up in far less time than repeating the load 

scroll click cycle six times over, especially once one takes into account the time required 

to establish a connection to the webserver and then render each page in the browser at the 

other end. Lastly, a single HTTP request and corresponding database query is far simpler 

for the server to handle than six individual ones. 

3.4.2 Sort by column  

By default, the system would still the results by business name, but the user should have 

the option to arrange the results according to the columns of the tabular data, so as to be 

able to group the rows into meaningful clusters. 

The  titles  of  each  column  will  then  be  links  through  which  the  user  can  sort  the  data. 

Arranging  the  results  alphabetically  by  name  should  still  be  the  default  setting,  for  the 

want of any better criteria. It also makes sense to allow the user to group the businesses 

together  by  town     the  most  sensible  geographical  delimiter,  since  counties  are  too  big 

and  streets  are  too  small  an  area  to  be  useful.  By  the  same  token,  grouping  the  rows 

together by area code is also a potentially useful option. If, for example, a user in Fermoy 

(025) wants to see if it is worthwhile making a trip to Youghal (024) or Macroom (026) 

to buy a used car, he or she can scan through all of the dealers outside of his or her area 

much more easily if they are grouped together. 

3.4.3 Expanding the search 

A user cannot be expected to know the likelihood of finding a chauffer hire firm in the 

Dingle area, and it could be that there are none. Although there would be an option in the 

search form to search within a certain area code and its surrounding areas, the probability 

is that most users would only go for the latter option if the former yields nothing useful. 

Therefore, it should be made as simple as possible for the user to expand a search within 

a particular area code or Dublin 3 digit prefix to include the adjacent area codes   after 

the initial search has been performed. 

3.4.4 Filtering the search results 

If a long list of results is returned and the user wishes to refine the search to only show 

those from a particular town, they should be able to click on the name of any town in the 

results table to only see businesses from that town. 

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