In  the  same  way,  it  should  be  possible  to  narrow  down  a  selection  of  results  to  one 

specific area code in the same way as they can be filtered by location. By clicking on the 

area code of one of the returned businesses, the selection will be filtered to show only the 

businesses within that area code which match the original query. 

3.4.5 Summary 

So as to maximise the potential visibility of all of the listed businesses some way equally, 

it is a good idea to let users shuffle, expand and filter the results as much as they want. 

This will also increase likelihood of the user to finding exactly what he or she is looking 

for. 

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