discussion groups are a snap.

e.

 Offer POP email accounts for free. AIT gives you an 

unlimited number for free. That means that you can give all 

your visitors a true POP email account they can use anytime 

from anywhere. And, you can create your own mailing list that 

updates them on new products and services. You can also give 

them email addresses for everyone in their office if you are a 

reseller.

f. 

Use the AIT V queue to manage your customers from 

anywhere at anytime and maintain a history of Q&A.

g.

 WAP enable your site now by visiting 

http://wap.aitcom.net/index.html. All AIT servers are WAP 

"wireless enabled" and studies show that at least 60 70% of 

the traffic to your site will be via a wireless device. Its free 

from AIT so why not.

2. 

Give visitors content value and create an exchange point. 

What is the focal topic or theme of your site and why should a 

visitor be loyal? Think of it as an endless "HOW TO" be, 

know or do. For example, people want to know HOW TO be 

happy, rich, thin, successful, attractive, good, smart, efficient, 

etc. One customer developed a site based on parenting or 

HOW TO be a good parent. Within months, traffic had grown 

exponentially as parents rushed to participate in newsgroups, 

chat and discussions. The site exploded into a virtual 

clearinghouse on parenting with links to related topics like 

children's products, missing or abused youngsters, and 

initiatives for improving education. Their web site became 

parenting hub promoting interaction between parents, potential 

customers, vendors, and partners. It is this interaction through 

email, newsgroups, or other means that creates a domino 

effect: traffic leads to advertisers which leads to paid 

advertisers and an additional revenue stream. Visitors come to 

a site for a reason; you're only looking for ways of making 

their visit more beneficial for them (and for you).

Some practical content value drivers are:

a.

 Make a "tip of day" link to keep visitor coming back. Allow 

visitors to comment or vote on it online. Make it controversial. 

Chances you can spend 10 minutes researching online and find 

a good tip.