web based entrepreneur who is not looking to improve his 

site's standing in search engines. Some search engines simply 

list your site, while others go further, looking for additional 

information that can accurately describe your site. META tags 

are a means of indexing your site and retaining control of how 

that's done. Since you put in these HTML implants, you know 

they provide true descriptions of your business. META tags 

should always appear within thetags of the source HTML on 

your site. These descriptors are not always visible to a 

browser, but they are spotted by the search engine. Here's how 

a typical tag would look: Proper use of META tags can be a 

powerful marketing tool in putting your site in front of 

qualified eyeballs, the type people who are likely to buy a 

product or service like yours.

a.

 Since search engines scour for HTML text, that's where you 

want to put META tags.

b.

 Finding the right words to include can be difficult. 

Unknowingly, someone else has probably helped you in that 

regard. Use search engines to turn up sites similar to yours and 

pay attention to the keywords in which your findings are 

grouped. Use the "view source" function in your browser and 

look at the source code to find the META tags and copy them. 

Of course, certain words should always appear on your site, 

including company name, descriptors of your target market, 

and the product.

c. 

EVERY page in your website is an opportunity for 

exposure. If your site has more than one topic section, and 

most do, you may want to consider META tags in an index or 

table of contents page. In essence, you'll be creating a side or 

back door to your site. And, while it's always nicer if 

customers come to your store through the front door, the main 

thing is getting them inside.

6.

 Make your online and offline marketing work together. If 

the current state of the industry has proven anything, it's that 

simply attaching a dotcom label after the name of a business is 

hardly a guarantee of success. Whether you're launching a 

new site or taking a stab at becoming a reseller, you face the 

dilemma of landing those initial customers. Enlist allies to help 

you. A logical place to start might be local brick and mortar 

businesses related to yours. Some helpful ways to get started 

include: