a.

 Develop a brochure of what your company does and how 

you can be reached. Explain to the merchant what benefits will 

accrue from posting your materials inside his shop. Maybe you 

have the same target market. If you are an AIT reseller you 

will find computer stores great allies. Give partners a 

percentage or trade ad space on your web site for counter 

space in his shop.

b. 

Work out some type trade out with a brick and mortar 

merchant. You not only have an ally, you have expanded your 

potential customer base. In return for having your materials on 

hand, you could run a banner on your site touting your 

partner's shop, or the two of you could offer discounts to 

customers who patronize both businesses. Set him up with a 

unique virtual order form to track his referrals.

c.

 since the Virtual Server program provides you with 

unlimited POP email accounts, you can provide one to the 

merchant, either for profit or as in kind payment for his help. 

You could also have giveaways or offer discount coupons that 

can only be picked up at the brick and mortar shop. That 

merchant gets increased foot traffic, and hopefully, you see an 

increase in the number of visitors to your site.

d.

 Most communities have some type alternative newspaper, 

be it an arts publication, community newsletter, or in towns 

with a college, a student paper. You could develop your own 

reseller program locally whereby referral fees are paid out on 

sales you make through these publications or channels. Or you 

could exchange banner ads on your site for print space. The 

idea is to maximize the number of qualified eyeballs who learn 

of your web site. You might find out there are other businesses 

in town willing to resell services like etools, AIT's ecommerce 

solution, or POP accounts. The network economy promotes 

the idea of the global commerce but ignoring your own 

backyard could mean missing out on a potentially lucrative 

market.

e.

 Put your web address and email on every business card. You 

can use your web site as a way to expand your business card. 

Your web site is also a great tool to keep existing customers up 

to date on the latest. The nice thing about a web site is its 

cheaper than other marketing media, more available and easy 

to update.