what avenues are related to it? For instance, a couple developed a site based on parenting. 

Within months, traffic had grown almost exponentially as parents rushed to participate in 

interactive tools like newsgroups and discussions. In addition, the site blossomed into a 

virtual clearinghouse on parenting with links to related topics like children s products, 

issues like missing or abused youngsters, and initiatives for improving education. The 

nature of the Internet is interdependence. The relationship between AIT and its resellers is 

a clear example of that; both of us profit by the presence of the other. Your website 

becomes a value location by promoting interaction between potential customers, vendors, 

and partners. And, it is the interaction you stimulate, through email, newsgroups, or other 

means that creates a domino effect: traffic leads to advertisers which leads to paid 

advertisers and an additional revenue stream. The interactive process leads toward that 

end because it not only inspires activity on your site, it can also provide you with 

information about who is visiting. It s not enough to have numbers, success requires 

meaningful numbers. After all, before you can sell a product or service, you have to find 

out who needs it. Finding out specifics about visitors can be intrusive, especially with 

concerns people have about their personal information being sold. If you go with a survey, 

you should include a disclaimer that the information you re seeking is to help you in 

serving them and for that purpose alone. They came to your site for a reason; you re only 

looking for ways of making their visit more beneficial for them (and for you). 

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5. NEW FEATURES AND TECHNOLOGY AT AIT

Revolutions don t happen often, even in the tech arena. But, Advanced Internet 

Technologies is among the few select firms advancing on the mobile office battlefield 

through SharePoint, a team website solution developed by Microsoft. SharePoint provides 

businesses and other groups with secure, ready made websites for a fraction of what 

building them from scratch would cost. 

http://aitcom.net/sharepoint 

SecureLook, an easy to install application that ensures private information stays private, 

provides a measure of security for participants on both sides of the electronic cash 

register. SecureLook covers all the elements critical to ensuring that online transactions 

are secure without the heavy cost of conventional solutions. SecureLook 

(

http://securelook.com

) offers both PGP data and SSL channel encryption along with 

controlled disk space for users, who also get the flexibility of running their own cgi scripts 

and shopping carts for less than $10 a month.

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6. IN THE AIT PIPELINE 

Mcart Users Guide. For anyone wanting to know everything about Mcart, there will be an 

AIT guide that presents FAQ s, most common errors, and more. The guide will be located